The
first trail was aimed at children between the ages of 2-6. The idea
of this trail was to collect all six animal stamps, which are located
around the gardens, to win a prize. This is quite a similar technique
to what was done in the London Transport Museum (see a previous post)
and encourages the children to “collect them all”, therefore
keeping their interest for a longer period of time. A prize also
offers a further incentive.
The
second trail was for the ages of 5+ and involved a friendly dragonfly
mascot, Harry Hover. The dragonfly guides children through
interactive challenges and activities. TEN Creative said that the
dragonfly, “Was an instant success! And feedback from the visitor
cards echoed this resoundingly.” Introduction of a character, such
as “Harry Hover” is always a strong technique that manages to
get children involved.
They
also created colour quiz sheets, with an illustrated trail map to
lead the way, colouring sheets and puzzle sheets. A lot to keep
children entertained.
I felt that the designs above were rather outdated and could be improved. Though they are very busy, which will grab the attention of children and the character does appeal to a younger audience. Perhaps the leaflet itself could have been even more interactive, offering more than just a flat surface of information.
References:
http://www.hovetonhallgardens.co.uk/index.asp?pid=7
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