Saturday, 19 October 2013

Greg Crothers - Children's Activity Centre Designs

Including characters in wayfinding system seems to be a safe way of engaging a younger audience.

For example, Graphic Designer, Greg Crothers, suggested a wayfinding symbol system, to be used in a children's activity centre. Characterisation and colour was the main focus.
I particularly liked how he incorporated his character into bold, simplistic and easily recognisable symbols. The outfit and accessories of the character also reinforce the area in which the wayfinding sign symbolises. From a first glance, you can identify immediately which area the image symbolises. The only one I had to think twice about was the yellow parking sign. But the other signs almost don't need adjoining text to go along with them. 
 Medical Station:
 Juice Bar:
Baby Changing Station:
Parking:
References:
http://www.behance.net/gallery/Kids-Zone-Symbol-System/3872669

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