Wednesday 7 May 2014

National Trust Easter Egg Trail


The National Trust hosted an "Easter Egg Trail". I felt that this linked to my work greatly, for they also produced a children's trail for a festivity, this being Easter instead of Halloween, which is my focus. The trail encouraged children to get out of the house, enticed by fun trails and activities.

Written on their website:
Every trail will start at Base Camp where they will receive their Eggsplorer Kit featuring;
A Pith Hat – A ‘make it yourself’ Eggsplorer hat, to make sure your little adventurer looks the part.
Trail Journal – Containing their eggspedition trail map and clues so they stay on track.
Trail Passport – An essential log to record stamps collected along the trail and at other trails you attend.
After successfully completing the trail each Eggsplorer will be rewarded with a delicious Cadbury Egghead.
Kids can also enter our ‘Design Your Own Egghead’ competition, where one lucky winner’s design will be made into a real Cadbury Eggheads in 2015.

As you can see from the above description, there is a lot happening with this trail.  Creativity is certainly being encouraged with a lot of opportunities for children to make things.

The colours used to represent this trail are bright and colourful. The purple is so reconginsable as Cadbury, the sponsor. Vivid green and blues compliment this hue and make the designs appear bright, alive and exciting.
Two "mascots" feature across the design - a chick and a rabbit, obviously referencing Easter. They are humanized through clothing, while they are given items that link them back to the trail: binoculars and maps.

Activity sheets are also available. These are quick, fun activities for children to do if they grow bored. Many are Easter themed.
More can be found here: https://www.eastereggtrail.com/Assets/Media/Cadbury_EasterEggTrail_Trail_Pack.pdf

This trail seems to focus more on printable activity sheets than directional signs or information boards. Teamwork and creativity is encouraged.

I have learned from looking at this example to make the most of the theme (this being Easter in this example) and run with it, finding ways to link your design back to the theme.


References:
https://www.eastereggtrail.com/

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