Negotiated Production: Wendy Parker: SMCC Wayfinding

Wendy Parker was commissioned to design the wayfinding system for an 8000 square foot children’s area at South Mountain Community Church. Taking inspiration from the church's name, Parker used a theme of “Mountains” throughout the building. With her directional signs, she mimicked the shape of forestry signage, while also using a playful wood grain appearance.

Murals of the outside world decorated the corridor walls, adding colour and nature to what would otherwise be a boring grey wall. This was a similar technique used in the hospital wayfinding systems (see previous post). They also reflected the natural world through their illustrations. I think this creates a fresh and more exciting atmosphere for the children to enjoy. And, again, characterisation has been used, though through human characters in this example.